"Your web traffic is pointless." This is a pretty hard thing for any business owner
to hear, especially if you have 5,000 to 10,000 people coming to your website
every month. Nonetheless, it's the sad truth if you're not following a specific set of repeatable, automated processes to turn every single website visitor into a customer. Sure, an established business like Amazon, can simply count on customers who know them from their 18-year history, to come and repeatedly purchase, however, your small business lacks the traffic, history and size to make such an assumption.
So, by using some form of a "magnet" and lead nurturing on your company's website, you have the opportunity to turn a situation where someone who is not yet a lead and is "just looking," into a situation where you've acquired a lead, and they're one step closer to making their first purchase.
HOW DOES LEAD NURTURING SAVE YOUR BUSINESS TIME?
How long does it take to personally write 8 to 10 emails to a customer? Assuming that a really polished marketing email takes 30 minutes to write, it takes about four and a half hours. Does your business really have four and a half hours to spend every time a customer is interested in your goods and services? Didn't think so.
On average, every time you use marketing automation to engage with a customer, you're saving your business 4.5 hours of manual labor. Assuming you have a few thousand customers clicking on something on your website (or other marketing materials) every month, you're talking about a time savings of 9,000 hours. That's more than four years' worth of manual tasks, automated.