Omnichannel retail is about sustaining a coherent experience for your customers across all your outlets.
Innovation in omnichannel efforts are constantly evolving. Yet many retailers are struggling to create a cohesive strategy that encourages the same shopping experience across all channels, both offline and online. In the world of retail, as eCommerce and online shopping grow to compete with brick-and-mortar sales, the need to have a digital presence through both outlets is becoming a necessity. The future of retail lies in creating an online shopping experience that accommodates consumers while providing the same perks they would get from shopping in store.
Interconnected retail certainly has its advantages on the sales floor, and it’s important to coordinate that approach with the convenience offered through your online store: “Digital interactions influence 36 cents of every dollar spent in a brick & mortar store.” In an effort to create a loyal customer base, it’s important to engage customers online and offline, including
As mobile commerce grows, merchants still struggle to come close to the conversions of desktop. Even then, desktop still falls victim to worrisome statistics. “$4 trillion in merchandise was abandoned in online shopping carts in 2014,” says Retail Next.
The convenience of shopping online, especially through mobile, faces tough obstacles that innovation hopes to solve in the coming year. For example, with consumer electronics, about 65% of goods are returned with no fault found; often consumers didn’t understand the product, according to Inbound Logistics.
From consumer satisfaction to abandoned carts and returned products, there are countless challenges online merchants seek to overcome.